Audi - Pure Imagination

After nearly a year of planning, the team at Format produced this promotional Audi spec spot to increase the visibility and accessibility of larger virtual production opportunities in our region. Every live-action scene in the entire spot was generated in Unreal Engine and captured in-studio over the course of just one single production day. Virtual production is a great tool that allows us to transport to multiple complex environments quickly and seamlessly. With this tool, they were able to bypass any company moves, process trailers, weather conditions, and multi-day/night filming.

Director: Nic Reader

Production Company: Format TV

Re-Recording Mixer and Sound Design: Benjamin S.L. Wong